EVERYDAY PEOPLE
Artist Outreach + Community Engagement + Copywriting
Artist Outreach
Source and integrate like-minded brands, designers, and artists into Elizabeth Birkett’s Bephies Beauty Supply collection for Nordstrom’s CONCEPT 012: Black_Space. Bephies Beauty Supply curated space aimed to use Black and Brown creatives throughout the product roll-out, marketing campaign, and creative strategy.
Initiated collaboration with 15+ Black and brown creatives of various mediums for clothing collaborations including, Melody Ehsani, NorBlack NorWhite, Briana Danyele, and Studio 189. On the creative end, sourced photographer Clifford Prince King, zine-maker Lorenzo Diggins Jr., and cast models that do intentional work for the Black community in Los Angeles and globally.
Upwards $150,000 in sales with partner brands. The collection sold out on Nordstrom.com and had limited in-store stock in both US and Canada. High-traffic press coverage in Refinery 29, Complex, InStyle, and Vogue. Incredible rollout with a full capsule curation with 13 partner brands.
Community Engagement
Spread Love campaign rollout of Union x Air Jordan 4 with intentional community participation and impact. The collection included both clothing as well as four styles of Air Jordan shoes.
Spread Love campaign partnered with five Los Angeles based-Black owned business such as My 2 Cents LA, Gorilla Life, Harun International, Son. Studio, and Summa Everything Community Center. All of our partner businesses provided their support for influencer gifting, as well as being spotlighted in our ad campaign as Anime models interacted in their spaces and storefronts.
Incredible campaign roll out with complete sell out of the entire collection within 30 minutes moving more than 20,000 units.
Copywriting
Drive customers to stay engaged with our website beyond our products. While maintaining a genuine voice that continuously involves our customers in the Bephies Beauty Supply community in an intentional copy-driven way.
Introduced “Notes from The Salon” and penned inaugural newsletter which doubled as blog posts on our website. Each edition centered different product or editorial driven content, centering stories around historically important Black women and stories that previously went un-celebrated.
Upwards of an additional 2,000 subscriptions with each additionally distributed “Notes From the Salon,” additional integration of copy and content onto all of our socials.
