EVERYDAY PEOPLE

Creative Strategy + Copywriting + Production

Creative Project Management

Accumulated more than $1.5M in partnerships with: Amazon Music, American Express, BlackTag, Diageo, Daily Paper, Spotify, + Wray and Nephew.

Supported team transition into Slack messaging + Notion for organizational archives.

Social media data analytics for EP’s two primary platforms both Instagram with more than 150K followers and on TikTok with more than 25K followers.

Create and manage stricter COVID testing requirements, including requiring COVID-19 Vaccination and PCR testing within 48 hours of each event. As it became clear, the safety of our community members was compromised as it was clear vaccination was not sufficient protection against the Delta variant.

I work with the EP team to develop both quarterly and year-long strategy.

The core part of my work is the creation and maintenance of relationships with hosts, djs, venues, and production partners.

Production

Planned + managed production of all 40 global events in 2022, across seven countries.

Strategized + planned 2023 calendar with more than 50 events, across 12+ countries.

First time as Co-Executive Producer of Everyday People NYC event in August ‘22.

Copywriting

Penned + provided new voice for 2022 + 2023 press outreach including coverage in HYPEBEAST, Office Magazine, and I-D Magazine.